Efficiency is the product of hours of effort and an awareness of what works right now.
It’s thinking about the things that your competitor hasn’t, or won’t until the opportunity has passed them by. Efficiency is the hunt for more results, with less energy.
An efficient writer can say in only a few words what others never get the chance to. ‘Just do it’ or ‘Think Different’.
An efficient speaker can say in one phrase what others could have described, but would never have had the same lasting impact. ‘I have a dream’, ‘One small step for man’.
Efficiency is not self-indulgent. It doesn’t focus on anything except delivering what is needed right now.
An efficient process changes the way we do business. An efficient business changes the market. An efficient market can’t be beaten… until it is.
Efficiency is always moving. It is running water. It is constantly flowing toward what works right now. Never satisfied with what worked yesterday, that day is gone.
Efficiency is being present of what and how and why all in the same moment. Gary Vaynerchuk, Jeff Bezos, Joe Rogan. All are efficient in what they deliver and all understand what works right now.
It is approaching things from all possible angles. Bruce Lee once said, “efficiency is not adherence to classical form, efficiency is anything that scores.” Bruce Lee was running water.
It can take a very long time to become efficient. But becoming efficient makes that time back many times over through the new path it cuts.
It takes patience because most of the available options lead nowhere. But, like water, it finds a way into all available openings, and over time turns a mountain stream into a winding river.
Once you find efficiency your world changes. If you can become efficiency you change it.
